Weekly Dose of GenAI Adoption newsletter, specifically discussing the challenges organizations face in adopting Generative AI. The author, Indy Sawhney, argues that the primary barrier to GenAI implementation is not the technology itself, but rather human behavior and resistance to change. Comparing it to the historical struggle for handwashing to gain acceptance, the article highlights issues like risk aversion, ambiguous strategy, and behavioral inertia as key hurdles. It proposes that companies should redefine success to focus on incremental workflow improvements and encourage human-AI collaboration, advocating for strong leadership and a culture that rewards innovation and disruption. The piece concludes by emphasizing the need for intentional and courageous action to move beyond isolated pilots and achieve enterprise-wide transformation.