As Rental Cars Fade Away, Avis Will Try Anything to Survive

A tidal wave of change is barreling toward the auto industry—and as with any wicked swell, some of the surfers in the water will ride to glory, others will wipe out. The difference between them isn’t necessarily who has the right board or the experience or the natural skills. Success or failure can simply depend on who’s in the right position to catch the wave.

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