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Even Steve Jobs Didn’t Predict the iPhone Decade

12 min•12 januari 2017
When Apple set out to build a smartphone, the team tasked with doing so didn’t planon changing the world.It didn’t foresee theApp Storebecoming a billion-dollar business full ofbillion-dollar businesses like Uber, Snapchat, andWhatsApp. It wasn’ttrying to reinvent howpeople communicate, shop, and even hook up. It was tryingto buildan iPod that made phone calls.

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