Google Voice Update Makes Google’s Messaging Strategy More Confusing

In the fall of 2016, when Nick Fox, Google's vice president in charge of messaging products, first showed me the new Allo messaging app, he started with a slide. "This is our overall approach and strategy to communications," he said, pointing at a bunch of app icons separated into three columns. On the left, consumer products-Allo and Duo. On the right, enterprise, which is where Hangouts is going.

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