With ‘Sniffs’ and ‘Licks,’ Petzbe Makes Social Media Nice Again

The CEO of Petzbe, a social networking platform that launched on the App Store last week, is a Brussels Griffon named Angus. Angus can often be found adorned in a stylish jean vest gazing stoically into the distance or, at times, yawning. According to his Petzbe bio, Angus is a “lover of the finer things in life. Peculiar in looks and personality. Extremely loving but with a healthy understanding of [his] human’s shortcomings.

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