Zodiac Ascending: Astrology Startups Reach for the Stars

The day was young and full of promise, electrified by the moon in Sagittarius. An astrologer named Aliza texted me that I was on the cusp of a new cycle. It was time to tantalize my “Venusian sensibilities.” Power emoji: 💆 I had found Aliza while beta-testing a new app, called Sanctuary. The app, designed to be the “Talkspace for astrology,” offers free daily horoscopes and, with a $20 monthly subscription, astrological readings on demand.

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