Whispers Transforming Ordinary Moments Into Epic Adventures
Friction Fatigue Audiobook by Paul Dyer
23 september 2021
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Title: Friction Fatigue
Subtitle: What the Failure of Advertising Means for Future-Focused Brands
Categories: Business, Business Development, Commerce, Marketing, Professional Development
Author: Paul Dyer
Narrator: Nick Taylor
Publisher: Author's Republic
Release date: 09-23-2021
Language: English
Summary:
Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales. Now, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising’s overreach. Marketing today — and tomorrow — will be on their terms. As a brand marketer, are you ready to deliver? Marketing expert Paul Dyer has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer. With a new wave of pandemic-accelerated disruption, you’ll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.
https://audiobookzap.com/free
Title: Friction Fatigue
Subtitle: What the Failure of Advertising Means for Future-Focused Brands
Categories: Business, Business Development, Commerce, Marketing, Professional Development
Author: Paul Dyer
Narrator: Nick Taylor
Publisher: Author's Republic
Release date: 09-23-2021
Language: English
Summary:
Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales. Now, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising’s overreach. Marketing today — and tomorrow — will be on their terms. As a brand marketer, are you ready to deliver? Marketing expert Paul Dyer has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer. With a new wave of pandemic-accelerated disruption, you’ll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.
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