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Whispers Transforming Ordinary Moments Into Epic Adventures
Whispers Transforming Ordinary Moments Into Epic Adventures

Good Is the New Cool Audiobook by Afdhel Aziz

11 oktober 2021

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Title: Good Is the New Cool
Subtitle: The Principles Of Purpose
Series: #2 in Good Is The New Cool
Categories: Education, Leadership, Learning, Professional Development
Author: Afdhel Aziz
Narrator: Rachel Lin, Bobby Jones, Afdhel Aziz
Publisher: Author's Republic
Release date: 10-11-2021
Language: English

Summary:
It's time to reboot capitalism. And purpose is the source code. Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power to create compelling business models and product innovations for a new generation of socially aware consumers and attract the best employee talent who want to do meaningful work? And how do you measure the ROI of Purpose? In this inspiring and insightful book, Afdhel Aziz and Bobby Jones, from leading purpose consultancy Conspiracy of Love, deliver a masterclass on the subject. Their inspiring stories of the women and men on the purpose revolution's front lines show the immense desire among so many business leaders to do meaningful work with compassion and empathy.

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