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Whispers Transforming Ordinary Moments Into Epic Adventures
Whispers Transforming Ordinary Moments Into Epic Adventures

The Price Whisperer Audiobook by Per Sjofors

17 juni 2024

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Title: The Price Whisperer
Subtitle: A Holistic Approach to Pricing Power
Categories: Business, Business Development, Commerce, Marketing, Professional Development
Author: Per Sjofors
Narrator: Roy Bullard
Publisher: Sjofors & Partners Inc
Release date: 06-17-2024
Language: English

Summary:
THE PARADOX OF PRICING POWER: ASK MORE, EARN MORE. Consumer behavior is irrational – people are finnicky, temperamental, and subjective. But they’re also highly predictable. Thus, when it comes to determining optimal product pricing, there’s one thing to keep in mind: the perception of value is value. In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors that determine a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. It’s not black magic, it’s human psychology. Start listening now to: You might have the right product, the right marketing strategy and the right branding…but if your pricing is off, your business will suffer. Find your audience, tailor your message and value your product correctly!

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