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Why We Do What We Do

Antimetabole and Chiasmus

53 min20 maj 2026
There is a form of rhetoric that is suprrisingly effective at persuading people to adopt beliefs regardless of their accuracy. These are called "antimetabole." They are not necessarily inherently wrong, but we'll explain how to spot them and determine how they are trying to manipulate you. 

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Links and References: 
  1. https://mralancooper.medium.com/antimetabole-1d95057c9658
  2. https://rhetoric.byu.edu/Figures/A/antimetabole.htm
  3. https://www.americanrhetoric.com/figures/antimetabole.htm
  4. https://www.southfloridawriters.org/post/antimetaboles-and-chiasmuses-and-expletives-oh-my
  5. https://www.litcharts.com/literary-devices-and-terms/antimetabole
  6. https://en.wikipedia.org/wiki/Antimetabole 
  7. https://www.frontiersin.org/journals/digital-humanities/articles/10.3389/fdigh.2018.00010/full 
  8. https://pmc.ncbi.nlm.nih.gov/articles/PMC6050388/ 
  9. https://gretchenschmelzer.com/blog-1/2015/1/11/understanding-learning-and-memory-the-neuroscience-of-repetition 


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