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Why We Do What We Do

Social Media Influencers

63 min • 29 november 2023
Everybody wants to influence the world (to the tune of Tears for Fears). Being an influencer is one of the most enticing jobs out there for many people right now. Old, mostly young, and in between, the draw of a fame and fortune for self-made hobbyists is irresistable to many. But this is a job that requires a lot more work than it might seem, and fame is a double-edged sword. From where did this new career suddenly emerge? What is it? And, why do so many people want to do it? We'll do our best to explain it all.

Recommendations
Alllll the Links and References:
  1. https://www.ilo.org/sector/Resources/publications/WCMS_865323/lang--en/index.htm
  2. https://blog.workday.com/en-us/2023/future-media-entertainment-5-reasons-technology-changes-everything.html
  3. https://knowledge.insead.edu/career/psychological-strategies-influencers
  4. https://grin.co/blog/psychology-of-influence/
  5. https://www.theguardian.com/us-news/2019/jan/08/instagram-influencers-psychology-social-media-anxiety
  6. https://influencermarketinghub.com/what-is-an-influencer/
  7. https://neilpatel.com/blog/guide-to-influencer-targeting/
  8. https://www.makeuseof.com/what-are-social-media-influencers/
  9. https://medium.com/swlh/why-everybody-wants-to-be-an-influencer-and-nobody-wants-a-real-job-anymore-fc1a895a76b3
  10. https://www.forbes.com/sites/petersuciu/2022/10/20/young-people-want-to-be-influencers-even-as-older-americans-say-it-isnt-a-real-job/?sh=f0668af5f04b
  11. https://www.adweek.com/media/everyones-an-influencer-now-what/
  12. https://www.nbcnews.com/pop-culture/influencers-parents-posting-kids-online-privacy-security-concerns-rcna55318
  13. https://www.teenvogue.com/story/influencer-parents-children-social-media-impact
  14. https://www.kelleykronenberg.com/category/blog/technology-data-privacy-and-social-media/the-legal-risks-that-social-media-influencers-encounter/
  15. https://contiguglia.com/blog/legal-concerns-for-influencers-on-social-media/
  16. https://www.cnbc.com/2023/09/20/more-than-half-of-gen-zers-think-they-can-easily-make-a-career-in-influencing.html
  17. https://www.youtube.com/watch?v=t5yXuHJX2Nk
  18. https://grin.co/blog/the-history-of-influencer-marketing/#:~:text=Although%20influencer%20marketing%20has%20technically,prominence%20in%20the%20early%202010s.
  19. https://affise.com/blog/influencers-mapped/#:~:text=Age%20of%20success%3A%20The%20Average,successful%20global%20influencers%20is%2027.
  20. https://finance.yahoo.com/news/40k-post-within-three-months-100100301.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAACJYI_G5bXmqGia5OeGDdwx9t1lJQQfLw_Pnj6hmbzUA2ALHnjQ5zLTuySR43KU1fVoG5TJM0nBbw2a792cvwRzh2GCd0I27apGiiuLwB0A6GJkAS0MAAW7qVHbDYuuyBHryp_mM8Wt_ECtFK8sDBC2lol__C9JI0N-QQ6d6Gmhj#:~:text=How%20long%20is%20an%20influencer,of%20reasons%2C%20the%20experts%20explained.&text=To%20some%20extent%20that's%20because,touch%20with%20their%20original%20viewers.
  21. https://embedsocial.com/blog/how-much-do-instagram-influencers-make/#:~:text=An%20influencer%20with%201%20million,and%20%2415%2C000%20per%20sponsored%20post.
  22. https://influencermarketinghub.com/instagram-highest-paid/


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