Why Women Grow

Jeany Cronk on ripping up the rule book

24 min • 10 juni 2025

When Jeany Cronk moved her young family from London to the south of France, she did so on a mission to not only make delicious wine, but shake up the whole rose tradition in the process. The co-founder of Mirabeau, Jeany and her family decided to put sustainability at the heart of their company. 

After waking up on the vineyard, we are treated to a tour of Jeany’s farm, which is the first Regenerative Organic Certified accredited vineyard in France. There, along with meeting a couple of pigs and llamas, we learn more about the risk and reward of taking the plunge to work with the outside world.

A huge thank you to Jeany Cronk, who has recently released At Home in Provence, a book that charts a culinary and family journey in the region along with life on the farm and its regenerative practices. Mirabeau has recently welcomed a new Rose to the family, called One Day. 

This podcast is inspired by Alice's book, ⁠Why Women Grow: Stories of Soil, Sisterhood and Survival⁠, which is available in all good bookshops. We’ve also been photographing our guests and their gardens and you can see the beautiful images captured by ⁠Sophie Epto⁠n on ⁠Alice's website⁠ and instagram account @⁠⁠⁠alicevincentwrites⁠⁠⁠
Use code WWGSUMMER at⁠ ⁠Crocus.co.uk⁠⁠'s checkout to save 20% on full priced plants. The code is valid until 11.59pm on August 31st, 2025, It is valid when you spend a minimum of £50 on full priced plants and / or bulbs. Cannot be used in conjunction with any other codes or offers.  

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