198 – Value pricing v fixed rate

This debate will never die, but we keep hearing more about it each year. The traditional model is to charge your client a fee that is made clear on your website. You charge a fixed fee for the services that your provide. But now we've got value pricing which says charge the client based upon the value that you bring to their business. More profit for you. But is this easy to pull off, or does it feel like deception from the client's point of view. One model is simple, the other takes more thought, but offers higher rewards (if you can find the clients). Find out what we think about this debate in the WP Builds Podcast today...