448 – Innovative WordPress plugin marketing: Dave Grey’s sponsorship model

In this episode, Nathan Wrigley chats with Dave Grey about Nag Me Not, a plugin and browser extension designed to clean up WordPress admin screens by removing nagging banners and ads. The conversation explores the unique approach Dave is taking to market and sell the tool, partnering with hosting providers and service companies to offer Nag Me Not as a free benefit to their customers, potentially reducing support payloads and enhancing the user experience. They discuss this sponsorship-based model, its benefits for hosts, and invite listener insights on pricing and distribution.