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Biddy Baxter - The brains behind Blue Peter

13 min • 14 augusti 2025

She turned yoghurt pots into treasure, pets into celebrities, and treated her young audience as valued "customers". For 26 years, Biddy Baxter was the driving force behind Blue Peter, transforming it into the cleverest show on children's television and attracting audiences of up to 12 million.

Image: Getty

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