YMC Special Episode - A Conversation With MIDiA's Tatiana Cirisano

On this very special YMC episode, your host Jay Gilbert sits down with MIDiA's VP of Music Strategy Tatiana Cirisano to discuss their recently released report entitled "All Eyes, No Ears: Why Virality Is Not Building Fandom", which was written by Tatiana and Olivia Jones.

This just-released white paper tackles one of the music industry's biggest questions: how is social media really shaping discovery, streaming, and fandom?

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