Tencent's QClaw goes global, aims to serve the average consumer user, with PM Shuyu Zhang

Amid Anthropic’s success with coding products, many AI labs and companies have also tried to lean into that vertical. OpenAI has stepped back from courting consumers and shut down its video model division, Sora. Alibaba, meanwhile, has more recently begun releasing closed-weight proprietary models and is reportedly pushing the Qwen team to find clearer paths to monetization. The Chinese tech giant has also launched Qoder, a Cursor-like product under the Alibaba umbrella, which we interviewed last year.

But despite all this, Tencent remains notably committed to the mass consumer market. The OpenClaw frenzy has already led to five different Clawbot-style products emerging across its ecosystem. Joining me today is Shuyu Zhang, Senior Product Manager of QClaw, to break down the thinking behind that frenzy, from the cultural logic to the business rationale to the product design choices shaping it all.

QClaw is to be accessible to everyone on April 21. It is the first consumer-grade AI agent built on OpenClaw. No technical setup, scan a QR Code, and the agent will be live in 3 minutes.

Product link: qclawsg.qq.com

Waist list: https://docs.google.com/forms/d/e/1FAIpQLSeIfEzlOV8jq_tGMbV5mqTSALyufE0kZ933XqE3Fnha1_CRfA/viewform?usp=publish-editor (Founding Claw — limited 20,000 slots)

Every episode, I bring in a guest with a unique point of view on a critical matter, phenomenon, or business trend—someone who can help us see things differently. Season two will host a series of guests from early-stage investing, as well as builders, founders, and product managers.

For more information on the podcast series, see here.

To find the previous episodes of Differentiated Understanding, see here.

Chapters

00:00 Introduction to OpenClaw Frenzy in China

02:30 Shuyu Zhang’s Journey and Insights on AI Accessibility

05:27 Cultural and Societal Factors Driving AI Adoption in China

07:48 Understanding OpenClaw’s Popularity and Usage

10:36 Exploring Tencent’s AI Product Ecosystem

13:33 QClaw’s Integration and User Experience

15:45 The Philosophy Behind QClaw’s Design

18:14 Raising the Claw: The Concept of Personal AI

22:48 Incremental Value in AI Products

23:33 User Experience as a Priority

27:55 Understanding User Needs and Safety Concerns

33:07 Business Model and Global Expansion

Transcript (AI-generated)

Grace Shao (00:00)

Thank you so much for joining us today, Shuyu. I’m so excited to have you on the first day. I understand it’s such a pleasure to have you here. I’m really excited for today’s topic because it’s something that’s kind of been at the top of mind for a lot of people. Why was there a massive open call frenzy in China? Why did it take off? The thinking behind it all. How did WeChat go about opening up to this whole new era of agentic AI within WeChat development? And there’s no better person to talk about this topic than you. So first of all, for the audience, please start with telling us about yourself, your role. How did you end up here?

Shuyu Zhang (00:35)

OK.

Hi, everyone. I’m Shuyu, product lead of Qclaw. Also, the architect behind it’s overnight growth story in China. I achieved breakout success with zero marketing spend. I got a master’s degree of finance from Washington University in San Luis, then worked for Alibaba Group as head of AI product in Sanyo for four years. We mostly crafted AI product for business there. Almost everything we did was about AI for work. But one day, I decided to do something different. I want to get more exposed to consumer side.

to experiment with the chemistry of AI for common people. Tencent is famous for its consumer side products I want to work with and learn from consumer product experts here. So I came here last September. Yeah.

Grace Shao (01:15)

Really cool. And I think one thing that really kind of resonated with me is when we’re talking about AI agents right now, how a lot of times, you know, the products still don’t feel that intuitive for non-technical people. And you yourself joked and said, you know, look, you’re like a social science and liberal arts student. You’re not a technical person yourself, but you’re able to lead the product design for this. And your mission is really to make QClaw more accessible to non-technical people. Tell us about that and the thinking behind it all.

Shuyu Zhang (01:43)

Okay, okay. Actually, the story starts when I was working for Alibaba. Initially, we worked for the engineers to help them improve their working efficiency with AI. But later I found out that this group is overly served. They only account for like 1 % of all of the people, but

Every day there are lot of products designed exactly for them. And I think this is still the major theme of AI revolution since 2023, where people think the way to AGI lies. But these groups also are easily unsatisfied. They raise a lot of questions about the services that the AI provided, and at the same time, they’re afraid to be replaced. So I think the vibe is strange. So when I’m moving to a new environment to Shenzhen, when I was hanging around, I found a lot of interesting common people are using AI.

And they’re getting a lot of happiness and convenience, even though the product capabilities for them are not the most advanced and designated for their needs. They’re still satisfied. There are two interesting stories. The first story is when I was getting home on the plane during spring festival, I met a 12 year old girl. This girl looks smart. She was playing with some toys. And after that, she was playing with a chatbot during waiting for the plane to take off. I was shocked.

Because in the past, when I am younger, we usually play games during while we’re waiting for the plane to take off. But the youngest generations are playing with chatbots. This is interesting. And she’s using it to either cut the photos and even make phone calls with the chatbot. And when I talked to her, he also told me that when their friends are hanging out, the 12 years old girls are hanging out. They’re playing with the chatbot too. And I was really shocked by that story. And the second story is during the early January, Yang Liping was doing opera in Shenzhen. And I went there too. And a 50 year old lady sitting next to me, I cleared at her phone screen. The phone storage was actually out of use.

But she didn’t delete the chat box applications in her phone as well. She only reserved WeChat, TikTok and the chat box applications in her phone, even though it’s already full because she might not use the very advanced phones. Yeah. And then I found out that for common people, the requirements or the needs for AI exists as well. And problems widespread for the problems, not widespread, for the problems widespread, but not complicated. But the supplies for them are far from enough. And I know there are a lot of people are chasing higher and stronger AI, but the gap between the bottom and the ceilings, 90 % of the people are between them. I want to make a product that can feel and satisfy these people’s needs. Yeah, that’s my story.

Grace Shao (04:30)

That’s really interesting. think it really ties into a theme that we’ve been writing a lot about AI-prone, which is also about how China is really embracing it as a full on mass market product versus I think in the West right now, AI is still really used by a select group of knowledge workers or certain kind of demographic. I do want to double click on that, which is what do you mean by the young girl is playing with AI? What was she doing actually?

Was it interactive with their friends or were they trying to build products or what were they doing?

Shuyu Zhang (05:00)

Okay. The young girl, when she was playing with the chat bot applications, she actually sent a photo of her roughly taken, not in a very good light or in a very good background. And she just asked that, asked that application to curve it for me to make me look prettier or make me look funnier. She’s not actually a, because I asked, I also asked her a very interesting question. I asked, d…

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