Where does Europe fit in the so-called China-US AI race?

Joining me today is Alex Lu, who offers a unique perspective. Alex works at the intersection of three very different AI worlds: China, Europe, and enterprise transformation. Having spent more than a decade in France and now advising European companies on AI adoption (often Chinese models), he offers a perspective that is often missing from the broader AI conversation, which is typically framed as a competition between the United States and China.

In this conversation, we explore how European companies are actually approaching AI implementation. Rather than racing to deploy the latest models, many are focused on organizational design, employee adoption, process changes, and measurable returns on investment. Alex explains why European firms tend to be more cautious than their Chinese counterparts, how concerns around AI sovereignty shape technology decisions, and why companies increasingly find themselves balancing U.S. frontier models, Chinese cost-efficient models, and European alternatives such as Mistral AI.

We also discuss the economics of AI adoption, including the emerging concept of “tokenmaxxing” or rather if that is even the wise path forward, whether AI is truly replacing jobs, how companies should think about ROI when AI introduces variable costs, and why the future may involve token budgets becoming as commonplace as mobile data plans. Finally, we explore Europe’s position in robotics, industrial AI, and regulation, and whether Europe’s strength may ultimately lie not in building the largest and best-performing models, but in defining how AI is deployed responsibly at scale.

To find the previous episodes of Differentiated Understanding, see here.

Every episode, I bring in a guest with a unique point of view on a critical matter, phenomenon, or business trend—someone who can help us see things differently.

Season two will host a series of guests from early-stage investing, as well as builders, researchers, founders, early adopters, and product managers. For more information on the podcast series, see here.

AI-generated transcript (for reference only)

Grace Shao (00:01)

Hi Sheng Yun. Thank you so much for joining us today. Really excited to have you.

Alex Lu (00:05)

Yeah, thanks very thanks for inviting me. I’m also very excited to have this conversation with you.

Grace Shao (00:11)

Yeah, awesome. So tell us about your journey. I think you’re in a pretty unique position. You know, like I said in the intro, you know, a lot of the conversation about AI right now is often positioned between China versus US, But you actually work predominantly with European companies in adopting AI and their digital transformation. So tell us about your your background and how you got into this.

Alex Lu (00:31)

Yeah. so thanks a lot. So actually, I went to France. I spent more than 10 years in France. I went to France in 2004 and I studied in a school called Ecole Polytechnique. and then when I graduated from the school, I started my work in in Europe, mainly for automotive industry and afterwards for the consulting industry. And still when I was in the consulting industry, I worked mainly for for the auto sector. So

I have a very traditional background of automotive. That’s why some of the work I’m doing currently in the in the AI, we can come back on that, is in the automotive manufacturing sector and mainly for European companies. Because I started my career in Europe, so I know I don’t I know them pretty better, pretty good. And the the the other thing point I want to mention is the school I started actually the Ecole Polytechnique was

Let’s say it it was a famous school in France or in Europe, but it it’s not so famous in in the world. actually this is in France they have a different educational system. but still with the with the rising of of AI in Europe, especially the French large language model called Mistral AI, the school becomes famous because the founder of the of of of Mistral AI comes from the the same school. So basically it’s also a a little bit like

Tsinghua university in China is like the the Tsinghua in in France, having the best talents for for the AI. So nowadays, when I continue my work in the AI transformation for companies or AI implementation for the companies, I work a lot with European companies. Firstly, I know that my I as I said before, and secondly, is when we look into the global competition between China, US, and Europe.

In the AI landscape, it’s pretty clear. It’s like China and and US or US China being the tier one or first ranked models. And Europe is kind of lagged behind. So most of the European European companies, they have this kind of attitude of being a little bit complex, I would say. on one hand, they are kind of seeking for, of course, for the best technology in the in the world to enhance their company’s competitiveness.

There comes the question, how I can define my AI strategy for next year’s between Chinese and US tech stack in AI. And the second question they raised often is while we are European companies, we want to keep keep our AI sovereignty, which is a very important topic in AI. again, we can come back on that. So their question is: okay, between this US and China tech race.

Is there any place for European companies regarding the foundation model companies or application companies or even corporate clients? What could be the playground for European companies? So these are major two questions are often received from European companies and you will you can see the thinking angle is they European companies want to at the same time keep it keep the AI sovereignty and at the same time keeping their competitiveness. That makes the question a little bit complex. Yeah.

Grace Shao (03:49)

Actually why don’t we just double click on the unpack that a little bit? What’s your view on it? Like what what do you advise your clients to do then if if they are kind of cut caught in a pickle or unsure how to build out the next stage of their infrastructure kind of being caught in between China and the US?

Alex Lu (04:08)

Yeah. So the the first thing I I always shared is in in in this tag race actually China and US we are not I want to twist twist a little bit the angle saying this is a competition between China and US. Actually, if we look into details, actually China and US are taking different directions in terms of the AI development, if I can say, because let’s say if we look into the US,

AI ecosystem or the AI development. I think a lot of efforts are put on the foundation model or kind of foundational research regarding how AI can be become AGI can be bring beneficial benefits to the humanity, or how we can guide Rails AI so that okay, one day we will not go into the direction of science fiction movies. So this is a little bit the the push from the US AI companies. While in China, actually

the ecosystem or from the national perspective, China’s AI is more about applications and more about how we can have the s beneficial from the whole society from the AI and how I can combine AI with my traditional technologies or traditional business to to to to to grab more values. So if we think in this angle, actually it will give us two different pictures. One is we cannot say that it’s kind of from

front to front front competition, because these two nations are just take different angles. The second thing is if we look into details based on these assumptions, we will say one nation is pursuing having the most advanced AI technology and one nation is pursuing most kind of most beneficial AI for the society regarding cost effectiveness, et cetera, et cetera. So then it comes to the question that you raised for European companies is

We always brainstorm and conclude on the simple question is what kind of AI are we looking for for European companies? Are we looking for, let’s make it simple, I take some an analogy. Are we looking for kind of you need all the employees to be the PhD employees having the most intelligence in the world? Then that will be the U…

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