Growth After Google: AI, Automation, and the Future of Marketing | Jonathan Aufray & Jason Todd Wade of BackTier

What happens when AI starts doing the work, automation becomes accessible to everyone, and traditional marketing playbooks stop working?

In this episode, Jason Wade sits down with Jonathan Aufray, CEO of Growth Hackers, a global growth agency based in Taiwan. Originally from France, Jonathan has lived and worked across Europe, Australia, the United States, and Asia before building an international growth consultancy focused on helping businesses scale through marketing, automation, and digital transformation.    

The conversation covers AI adoption, workflow automation, startup growth, Taiwan’s role in the AI economy, Nvidia’s connection to Taiwan, and why companies often approach AI backwards by chasing tools instead of solving business problems. Jonathan explains how his team helps organizations identify repetitive tasks, automate workflows, and use AI to recover hours of productive time every month.  

Jason and Jonathan also discuss authenticity, personal branding, the explosion of self-proclaimed AI experts, and how businesses can navigate a world where technology evolves faster than organizations can adapt.  

• AI and automation for business growth
• Taiwan’s role in the AI economy
• Nvidia and the global chip market
• AI workflow automation
• Claude, ChatGPT, and AI agents
• Startup growth strategies
• Digital transformation
• Personal branding and authenticity
• The future of agency services
• Why everyone suddenly became an AI expert

Jonathan Aufray is the CEO and co-founder of Growth Hackers, a growth marketing and digital transformation agency serving clients across North America, Europe, and Asia. Based in Taiwan for more than a decade, Jonathan helps businesses improve lead generation, automate operations, increase efficiency, and implement AI-driven workflows. His work spans growth marketing, automation, user acquisition, and digital transformation initiatives.  

Jason Wade is the founder of BackTier and creator of Entity Lock Protocol™ and the BackTier Visibility Path™. Through BackTier’s AI Visibility Infrastructure, he helps organizations become correctly understood, trusted, cited, included, and selected by AI systems.

• Most companies start with AI tools instead of business problems.
• AI and automation are most valuable when attached to existing workflows.
• Taiwan sits at the center of the global AI hardware economy.
• Authenticity remains a competitive advantage even in an AI-driven world.
• The businesses that adapt fastest will be those willing to redesign processes rather than simply add new tools.  

Jonathan Aufray
🌐 https://growth-hackers.net
🔗 https://www.linkedin.com/in/jonathanaufray

Jason Wade
🌐 https://jasonwade.com
🌐 https://backtier.com
🌐 https://ninjaai.com

#AI #Automation #DigitalTransformation #GrowthMarketing #Taiwan #Nvidia #ArtificialIntelligence #BusinessGrowth #AIVisibility #BackTier #JonathanAufray #JasonWade