Why Every Business Needs a Podcast in the Age of AI | Katie Brinkley & Jason Todd Wade, BackTier

AI Visibility Podcast

Guest: Katie Brinkley
📧 [email protected]
🌐 https://nextstepsocial.com
🌐 https://katiebrinkley.com
🔗 LinkedIn: Katie Brinkley

Host: Jason Wade
📧 [email protected]
🌐 https://backtier.com
🌐 https://jasonwade.com
🌐 https://ninjaai.com
🎙️ AI Visibility Podcast

Why Every Business Needs a Podcast in the Age of AI | Katie Brinkley & Jason Wade

• The Podcast Advantage: Building Authority Before AI Decides Who Matters
• Your Podcast Is Training AI: Most Businesses Don't Realize It Yet
• From Social Media to Media Company: The New Authority Playbook

What if the most important marketing asset in your business isn't your website, your social media account, or your advertising budget?

What if it's your podcast?

In this episode, Jason Wade sits down with Katie Brinkley, founder of Next Step Social, to discuss why podcasts have become one of the most powerful authority-building assets available to businesses today. While many organizations continue chasing views, followers, and engagement metrics, Katie is helping clients build something far more valuable: owned media infrastructure.

The conversation explores AI-generated content, voice cloning, podcast studios, authority building, personal branding, and the growing role podcasts play in training AI systems and shaping how expertise is discovered online.

Katie shares how her team helps business owners launch professional podcast studios inside their homes and offices, create content consistently, and transform simple conversations into long-term authority assets that fuel websites, social media, email campaigns, search visibility, and AI understanding.

Jason and Katie also discuss why authenticity may become more valuable as AI-generated content becomes increasingly common, why most businesses are still focused on vanity metrics, and how podcasts create high-intent visibility that extends far beyond traditional marketing channels.

• Why every business should have a podcast
• AI-generated content vs authentic expertise
• Building authority in the AI era
• Podcast studios for business owners
• Personal branding and trust
• AI voice cloning and ElevenLabs
• ChatGPT, Claude, Gemini, and NotebookLM
• Repurposing podcast content
• High-intent audiences vs vanity metrics
• How podcasts help train AI systems

Katie Brinkley is the founder of Next Step Social, a digital marketing agency specializing in health, wellness, medical, and service-based businesses. With a background in radio, podcasting, and digital marketing, Katie helps organizations build authority through content, media, and strategic communication.

In addition to social media and marketing services, Katie helps business owners launch professional podcasting operations, including designing and building podcast studios in homes and offices, developing content strategies, researching topics, and creating turnkey media systems that establish long-term authority and visibility.

Her philosophy is simple: businesses need their own voice, their own platform, and their own media assets if they want to remain relevant in an increasingly AI-driven world.

Jason Wade is the founder of BackTier and NinjaAI and host of the AI Visibility Podcast.

His work focuses on AI Visibility, the emerging discipline of helping organizations become correctly understood, trusted, cited, included, recommended, and selected by AI systems such as ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.