14. Lessons from Grown Not Flown & the Bigger Pie Philosophy with Nikki Davey

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Nikki's book: https://www.amazon.com.au/Pie-Gets-Bigger-Complementors-Competitors/dp/0646715984

In this conversation, Nikki Davey discusses the importance of collaboration in the flower farming industry, emphasising the need for an abundance mindset rather than a competitive one. She shares her journey from finance to flower farming, explores innovative practices that can benefit the flower industry, and highlights some case studies other agricultural sectors that she mentions in her book "The Pie Gets Bigger". The discussion also touches on the impact Grown Not Flown has on the flower farming community and the future of collaborations within the industry. Nikki stresses the importance of treating flower farming as a legitimate business and the need for data-driven decisions to enhance productivity and sustainability.