15. A Deep Dive on Selling to Florists

In this episode, Sarah and Katie discuss:

• Their experiences and insights on selling flowers wholesale to florists
• The digital tools they use including an online availability list
• Crop selection and understanding florist needs
• The best ways to first approach florists
• Strategies to make yourself stand out as a flower farmer
• The importance of pre-orders
• Strategies for pricing and invoicing, and
• Effective communication for long-term relationships

Ultimately, they highlight the joy of selling to florists and the importance of adapting to market demands.

Find Sarah's companion resource with more detail and examples here: www.quaylecottage.com.au/shop