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Business Wars
HistoriaNäringsliv

Hershey vs Mars - Chocolate Town | 1

27 min•28 oktober 2019

It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business.

He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. Now, he’s loaded up with debts he cannot pay.

But he’s about to get a visit from a man who will change his fortunes forever, paving the way for him to introduce America to the joys of milk chocolate… and build a sweets-fueled empire.

 

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