Uber vs Lyft | Kill or Be Killed | 4

Uber is facing blowback from all directions — the taxi industry, riders, and the most important man in tech: Apple's Tim Cook. Uber’s been engaged in some disreputable activity, and it's finally catching up with them. 

Lyft forges ahead and forms a new alliance to fight back against Uber's growing global footprint. But Uber will once again outmaneuver its competitor. 

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