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Cycle World Podcast

The SECRETS of how ROYAL-ENFIELD is TAKING OVER the WORLD!

56 min12 mars 2025

Indian motorcycle brand Royal Enfield went from selling 45,000 units in 2007 to nearly 1 million in 2024! How did this formerly British motorcycle company get to India in the first place, and how did it go from quirky vintage motorcycles to a global middleweight motorcycle phenomenon? Join Kevin Cameron and Mark Hoyer as they discuss the strategic growth of the brand and the person behind it all.

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