Music Mogul Turned Watch Collector: Lex Borrero on Uniting Cars & Watches | Dual Time Podcast #15

Roman and Adrian sit down with special guest Lex Borrero! 24 years in the music business (managing Will Smith, platinum records, a Netflix show) before he pivoted into building 0260 and the Time to Drive festival. They get into how he went from immigrant kid to industry vet to full-blown car and watch collector, why watch guys and car guys speak completely different languages, what's overpriced right now (Porsche) versus what's still undervalued (vintage Mercedes, JDM), grail watches nobody will part with, and why "grey market" became the label for watch dealers in the first place.