"We think, 'Why would I start this? Why would I open an ice cream shop? There's already two ice cream shops on the same block.' And the idea is, there isn't better, right? It's not a linear thing where it's like this one is better than this one. Better for who?" Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices
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