Little Cinema, Big Ideas — Jay Rinsky

Jay Rinsky, Founder and Chief Creative Director of Little Cinema, is reimagining what it means to go to the movies.

What began as an experiment, mixing film, live performance, and audience interaction, has grown into an industry-leading experiential studio transforming screenings into shared events. From a 24-hour David Bowie tribute at House of Yes to large-scale productions with Warner Bros., The Walt Disney Company, and Cosm, Little Cinema is pushing storytelling beyond the screen.

Jay shares how his approach to storytelling evolved, why cinema shouldn’t be a solitary experience, and how projects like The Matrix, Willy Wonka, and Harry Potter are being reimagined as immersive, shared experiences.

To learn more, visit our website at fost.org. 

To get your copy of Charlie’s book, The Future of Storytelling, visit thefutureofstorytelling.com/home.

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© 2026 Future of StoryTelling, Corp.

Produced by Future of StoryTelling, Corp.

124 West 13th Street

New York, NY 10011

Founder and CEO, Charles Melcher

Director, Carolyn Merriman

Assistant Producer, Tsuki Carlson

in collaboration with Charts & Leisure

Founder, Jason Oberholtzer

Producer, Meghal Janardan

Editor, Garrett Crowe 

Mix and Music, Michael Simonelli

With special thanks to Jay Rinsky, Madison Brown, Lor Simpson, David Gray, Bonnie Eldon, and Megan Worman.