We’re revisiting our conversation with writer and immersive storyteller, Margaret Kerrison, an episode first recorded following the launch of the ambitious Star Wars: Galactic Starcruiser experience at Disney World in Florida. As a key architect of its narrative and characters, Margaret offers a behind-the-scenes look at what it takes to create immersive story worlds. We explore the craft of writing for immersive experiences, and how it demands a distinctive creative approach — one rooted in world-building, collaboration, and audience agency.
To learn more, visit our website at fost.org.
To get your copy of Charlie’s book, The Future of Storytelling, visit thefutureofstorytelling.com/home.
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© 2026 Future of StoryTelling, Corp.
Produced by Future of StoryTelling, Corp.
124 West 13th Street
New York, NY 10011
Founder and CEO, Charles Melcher
Director, Carolyn Merriman
Assistant Producer, Tsuki Carlson
in collaboration with Charts & Leisure
Founder, Jason Oberholtzer
Producer, Meghal Janardan
Editor, Garrett Crowe
Mix and Music, Michael Simonelli
With special thanks to Margaret Kerrison, Madison Brown, Lor Simpson, David Gray, Bonnie Eldon, and Megan Worman.
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