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Are Teens Really To Blame for Drunk Elephant’s Decline?

32 min•20 maj 2025

In this episode, we break down three major celebrity beauty launches: Shakira’s new haircare brand, Jasmine Tookes’ body care line, and Savannah James’ foray into skincare. Are these drops worth the hype or are we hitting peak celeb beauty fatigue? Then, we dissect the recent Business of Fashion piece on Drunk Elephant’s recent decline. Is Gen Z really to blame for the brand’s fall from grace, or is the truth more complicated?


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