Meet the Woman Revolutionizing the Wig Industry

Today’s episode is for everyone — wig wearer or not. We’re joined by Aasiyah Abdulsalam, founder of The Renatural, the innovative wig brand behind a patented skin-replica hairline that’s three times thinner than lace — no visible grid, no residue, no tell. Made from 100% virgin human hair, it’s designed to solve the biggest wig fears: Will it look fake? Can people tell up close? What happens if someone touches it?

Aasiyah shares how the fashion brand she founded prepared her to build a tech-forward wig company — including developing a wig robot. We get into ethical hair sourcing, what you’re really paying for with a wig, whether automation can lower costs, and what raising $6.2M actually means. Plus: a short history about wigs, the celebrity with the best wigs, her top application trick, how long a good wig should last, whether you need a wig cap, and the one thing that instantly gives a wig away in photos.

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