The Coachella Brand Olympics, A New Euphoria Makeup Collection and Big News From Us

We’re kicking things off with a big announcement: we’re officially hosting Ulta Beauty World this year (!!). If you’re going, come find us—we’ll be on the ground, on Ulta’s socials, and of course recapping everything on the pod.

Are you excited about Euphoria’s latest and final season? Kirbie is! The show’s head of makeup and Half Magic founder Donni Davy is launching a 9-piece collection in Ulta Beauty on 4/29. We get into the hero products (including the Euphoria palette and a gloss called “Bitch You’re My Soulmate”), the collectible packaging, and what this moment means.

Finally, we report back from Coachella with a full breakdown of the brand activations, from our VIP treatment with Neutrogena to the rise of influencer “theme houses.” Who won the weekend? We’re calling out the brands that got it right (and why the stakes keep getting higher).

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