The Truth Behind Allure’s Best of Beauty Awards With Jessica Cruel

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Thousands of products enter Allure’s Best of Beauty Awards. So how does the team decide which ones deserve that little red seal? For the awards’ 30th anniversary, we’re joined by Allure editor-in-chief Jessica Cruel to go inside the testing and deliberations, find out how new launches compete with longtime favorites, and clear up whether a brand can pay to win. We also look at how the awards have evolved over three decades—and what this year’s winners reveal about beauty now. And you can attend to see some of those products in action at Best of Beauty Live in October—more details here.

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