Why This Founder is Shutting Down Their Brand — And What It Says About Beauty in 2026

This week, founder David Yi joins us with difficult news: he’s closing his beauty brand, good light. We talk candidly about the financial realities of running an independent beauty company in 2026, the moment he realized things weren’t working, and what most consumers never see behind the scenes.

But first, Kirbie and Sara share their current favorite finds from our partner, Macy’s — from a stay-put eyeliner that truly won’t budge to a reformulated cult-favorite foundation that just might live up to the original.

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