Making AI Work: From Business Value to Human Trust

AI may be advancing at extraordinary speed, but making it work inside an organisation is about far more than the technology. In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, is joined by Alex Sidgreaves, Chief Data Officer at Zurich Insurance, to explore how leaders can move from AI experimentation towards meaningful business value - while bringing their people with them. They discuss why organisations need to start with the problem, not the technology, and why the businesses that succeed won't necessarily be those using the most AI, but those putting it in the right places. The conversation also tackles one of the harder questions surrounding AI: trust. From employees being asked to work differently without knowing exactly what the future looks like, to customers wanting human empathy at critical moments, successful adoption depends on understanding where technology helps and where human judgement and connection still matter. Jason and Alex explore the role of leadership, governance, skills and culture in making that happen, and why middle managers could ultimately determine whether AI transformation succeeds or fails.