Surviving the Games Industry: Building Your Brand | Larry Kuperman

In this episode of IndieGameBusiness, we sit down with Larry Kuperman, VP of Business Development at Nightdive Studios, to explore what it takes to survive and thrive in the ever-changing games industry. Larry shares his insight on developing your personal brand, how it can complement your studio’s identity, and why visibility and authenticity matter more than ever.

We’ll also discuss the role of reputation in business development, how to position yourself as a trusted industry voice, and what lessons Larry has learned from his years working with classic IPs at Nightdive. If you’re a developer, marketer, or business lead looking to strengthen your presence in the space, this conversation is packed with practical advice.

https://x.com/LarryNightDive

https://www.linkedin.com/in/larrykuperman/

https://bsky.app/profile/larrynightdive.bsky.social