Solo Episode: The Instagram Strategy That Actually Built My Business

In this special episode, Rivki takes the stage at the J2J Expo and shares the social media strategy behind everything she has built. From breaking down Instagram metrics to the truth about influencer gifting, ShopMy affiliate marketing, and why going viral might actually hurt your business, this is the most practical breakdown of how social media really works that Rivki has ever put on record.

We get into:

1. The full Instagram breakdown: reels, stories, bio optimization, and what actually drives discoverability for businesses and creators alike

2. The metrics that matter and the ones that are just vanity: engagement rate, saves and shares, and conversion rate explained simply

3. Influencer gifting and ShopMy: how affiliate marketing is changing the brand and creator relationship and what it means for your bottom line

4. The curse of virality and why chasing a viral moment can tank your conversion rate overnight

5. Networking, the long game, and how Rivki integrates her Jewish identity into her content without ever thinking twice about it.

📌 Rivki's IG: rivkirabinowitz | TikTok: rivkirabinowitz

0:00 Intro

2:20 Platform Breakdown: TikTok, Instagram & Substack

6:15 Instagram Stories, Reels, Feed & Bio Optimization

9:45 The Reality of Podcasting (Managing Your Expectations)

11:35 The Metrics That Actually Matter & What to Ignore

16:09 Brand Awareness vs. Conversion Content

18:47 Influencer Gifting: What Brands Get Wrong

25:25 The Curse of Virality

28:05 ShopMy & How Affiliate Marketing Is Changing Everything

33:50 Networking, the Long Game & Why It Always Pays Off

37:44 Being Jewish Online & Showing Up Unapologetically

39:18 Privacy on Social Media: You Don't Have to Share Anything

45:50 Trial Reels: The Most Underused Instagram Tool Right Now