#57 - Zerofux Clothing Interview (Brands, Design Work, Marketing, Social Media, Timaru etc.)

Chad Nicholas is the founder of clothing brand Zerofux Clothing and has been operating for 4 years.

 

SOCIAL MEDIA

Facebook - https://www.facebook.com/zerofux/

Instagram - @zerofuxclothingco

Twitter - @zerofuxclothing

Website - zerofux.co.nz

 

TIMESTAMPS

 

00:36 - Why Chad Started Zerofux Clothing

02:12 - How Chad Came Up With The Name Zerofux/Clothing Brands

04:14 - Evolution Of Designs

05:20 - How Long It Takes To Make A Design

06:39 - Cost Of A Printing Machine/Vinyl Cutters/Graphic Standouts

08:30 - Effort Involved With Starting A Clothing Brand

10:17 - How Rappers Started Marketing Zerofux

12:57 - Reece Thinks Its Weird Kiwis Rocking New York & L.A. Brands

13:30 - People Not Paying For Quality But Paying Because Of The Brand

14:33 - How Chad Markets Zerofux/Social Media Marketing

16:36 - Zerofux Demographic

17:43 - Not Capitalising On Cancel Culture/Covid-19/Not Making Masks

19:43 - Mockup Designs That Get Scrapped

21:16 - Caps Dont Sell That Well/Shirts & Hoodies Sell Well

22:26 - Different Suppliers/China Pricing Compared To NZ

23:14 - Pricing Clothing Correctly

24:20 - Scrbbibe Wears Zerofux/Supporting People On The Come Up

25:45 - Life In Timaru/Aucklanders Not Knowing Where Timaru Is

27:36 - Chad Doesnt Sell Much Clothing At Hip-Hop Gigs

29:21 - Chad Wants To Do Zerofux Full Time

30:35 - Zerofux Podcast

31:30 - Printing & Packing Orders

33:16 - Chad Is Non-Stop Working/Time Vs Dollar Figure

34:56 - Broke Artist Podcast’s Exposure Of Zerofux/

36:37 - Engaged Followers As Opposed To Vanity Metrics

38:52 - Being The Face Of The Brand

40:30 - Doing Posters/Wanting To Hire People

42:58 - Tall Poppy Syndrome/Kiwis Easily Influenced By Americans

44:38 - Talkback Radio/Negativity Is Everywhere

45:40 - Ryan Lovins

47:50 - Not Wanting To Live With Regret

49:09 - Positive People

50:31 - Being Influenced By Your Environment/Breaking The Negative Cycle

53:14 - Venturing Outside Of Your Comfort Zone

54:56 - Everything Is Possible But It Requires Time & Patience

55:54 - NZ Rises To The Occasion

56:43 - Zerofux Receives Orders From Overseas

57:24 - Where To Follow Zerofux Clothing