AI and website search visibility

I'm Brian, and today we're unpacking one of the biggest shifts affecting website owners today—the rise of AI-driven search and what it means for your website's visibility.

Whether you're running an e-commerce store, a small local business, or an industry blog, what's happening right now will reshape how people find you online. Search used to be about keywords and ranking on page one. But in 2025, AI engines read, interpret, and summarize your content before users ever see traditional results. The game has changed—and in just six minutes, I'll help you understand what's going on and what you can do about it.