You Won't Believe How Much Clavicular Spends On Clips Each Month

Eric and Neil break down how Clavicular built a viral marketing machine, why clipping is starting to look a lot like paid media, and what businesses can learn from that playbook. Reports on Clavicular’s growth describe a large clipping operation that helped make his content unavoidable across platforms, which is the bigger distribution shift they unpack in this episode.

They also share 10 marketing and AI tools they would still pay for even if they cost $1,000 a month, including tools for landing pages, AI call handling, ad creative, multilingual video, personalization, SEO workflows, and agent-based execution.

Key takeaways

◾ What looks organic can actually be engineered distribution at scale.

◾ Clipping is becoming a serious modern paid media strategy.

◾ Businesses can apply the same playbook and often get better conversion quality.

◾ AI tools are collapsing weeks of marketing work into minutes.

◾ APIs, agents, and personalization are becoming core parts of the stack.

Chapters

(00:00) How Clavicular built a viral marketing machine

(07:04) 10 tools we’d pay $1,000/month for

(09:50) HighLevel, Higsfield, and YouTube’s multilingual features

(14:59) X API, personalization, and SEO workflows

(19:06) Hermes, Gemini, and agent-based marketing