Inside the M&G x Seeker partnership: where capital meets creativity w/ Ciaran Mulligan & Evan Bogart

What happens when institutional capital meets creative execution?

In this episode of Music Moneyball, we’re joined by Evan Bogart, Founder and CEO of Seeker Music, and Ciaran Mulligan, CIO at M&G Life, to explore how their partnership bridges two worlds to build a modern music investment platform.

Evan and Ciaran share how Seeker combines frontline creative strategy with institutional investment discipline, underwriting stable catalog cash flows while layering creative upside on top. We discuss Seeker’s acquisition philosophy, why strategy comes before modeling, and how an active approach to catalog management can change an asset’s trajectory. The conversation also covers operational rigor, in-house administration, and what it takes to translate between finance and music as the asset class continues to mature.

Brought to you by Standard Innovation.

► Stay up to date

Newsletter: ⁠⁠⁠⁠https://standard-innovation.com/subscribe/music-moneyball⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/standard-innovation-ltd⁠⁠⁠⁠

► About Standard Innovation

Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.

► Episode Links

Seeker Music: ⁠https://www.seekermusic.com

M&G: ⁠⁠⁠⁠https://www.mandg.com

► Credits

Guests: Evan Bogart, Founder and CEO of Seeker Music, and Ciaran Mulligan, CIO at M&G Life

Hosts: Tom Mullen, Sam Morey

Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records