What institutional capital looks for in music rights w/ Brian Richards

Institutional investors are changing how music rights are evaluated.

In this episode of Music Moneyball, Brian Richards, Founder and Managing Partner of Artisan, joins us to explain what that shift looks like in practice, from pricing and capital structure to execution and exits.

Brian sits at the centre of the catalog market, advising funds, labels, and platforms on capital raising, portfolio sales, and complex financing. Drawing on that vantage point, he breaks down how expectations have evolved as the market has matured, why realised outcomes now matter more than narrative, and where differentiation still creates edge.

We also explore why headline multiples are misleading, how private credit has reshaped capital structures, and why secondaries are becoming a normal part of portfolio management rather than a red flag.

Brought to you by Standard Innovation.

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► About Standard Innovation

Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.

► Episode Links

Artisan: https://www.artisan1.com

Standard Innovation: ⁠⁠https://standard-innovation.com⁠⁠

► Credits

Guest: Brian Richards — Founder and Managing Partner, Artisan

Hosts: Emma Griffiths, Tom Mullen, Sam Morey

Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records