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Music Not Diving with Scuba

#44 Watches and musical wonders: the Rolex-ification of music

33 min18 mars 2026

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What does the music industry have in common with Swiss watches? Quite a lot, as we discover on this solo episode of the podcast...


The latest Morgan Stanley Swiss watch industry report can be viewed here.


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Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1


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If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.


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Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.


Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist


00:00 Intro

05:52 The current landscape

10:08 Volume vs luxury

14.07 The key players

19.11 How the successful acts do it

24.32 Can listeners pick up the slack?

27.10 The real problem

30.20 Conclusions


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