#45 AI sceptics and the boomers who want to save independent music

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This week on Music Not Diving we decouple from the Youtube feed and get into the ongoing debate around AI. Sceptics like Ed Zitron have come to prominence with their doubts about the viability of business models of the big AI firms, but in music Suno is busily destroying artistry and the effect of the general LLMs has upended other bits of the industry too.

So what does this all mean?

And we also learn about the ceiling of the Rolls Royce Phantom and what that might mean for vintage mix consoles.

Bob Lefsetz piece on the Indie Alliance: lefsetz.com/wordpress/2026/03/31/the-indie-alliance/

Shawn's referenced piece: firstfloor.substack.com/p/the-majors-are-ushering-in-an-era

Ted Gioia referenced piece: www.honest-broker.com/p/four-steps-to-hell

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Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

00:00 Intro

02:00 Future of the pod

06:50 The Indie Alliance

12:30 Major labels and AI

15:00 AI scepticism

20:17 New Suno model

29:20 Rolls Royce and music

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