8. Thinking Beyond Interactions: Omnichannel Experiences and CX (feat. Kim Salazar, Sr. UX Specialist at NN/g)

What does it take to create a great customer experience? As it turns out: a lot more than just a series of great interactions. Kim Salazar, Sr. UX Specialist, shares her expertise on what omnichannel experiences are, why they matter for CX, and how having a mature CX means fundamentally changing how we view and handle UX work.

Resources cited in this episode

• Ep. 1 - What is UX, anyway? (feat. Dr. Jakob Nielsen, the usability guru) (our inaugural podcast episode)
• Operationalizing CX: Organizational Strategies for Delivering Superior Omnichannel Experiences (142-page report)
• CX Transformation (full-day course)
• Journey Mapping to Understand Customer Needs (full-day course)
• Kim's Articles & Videos (NN/g bio)

Other related articles & videos

• What is Omnichannel UX? (2-min video)
• User Experience vs. Customer Experience: What’s The Difference? (free article + 4 min video)
• Good Customer Experience Demands Organizational Fluidity (free article)