Amber Grimes Interview: Music Rollout Masterclass (6lack, Summer Walker) #151

From helping bring Atlanta's iconic Magic City to LA for 6lack to Baby Tate doing 100M+ streams on a 7yr-old record, Amber Grimes is the certified "Queen of Rollouts".

Amber joined the storytelling kings at Atlanta's own LVRN (home to Summer Walker, 6lack, & more) as EVP/GM after spending time at Def Jam, Capitol Records, and Spotify. Love Renaissance is a label / management / publishing company and cornerstone of the Atlanta music business recently valued at over $100M.

In this episode, she breaks down some of her most successful rollouts, the best way to respond to a viral moment, low budget / free music promotion tactics, the importance of "disruptors", and more!

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