How to Get Millions of Views on Music Content ft. Citizen the Artist #265

Citizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process built on hooks, pacing, psychology, quality control, and a deep understanding of what makes people keep watching.

In this episode, we break down Citizen’s entire approach to viral music content, from his “mill-liker” checklist and first 3-second rule to his high-level editing process, VFX, ideation, and commitment to making every post feel impossible to ignore.

We also get into the bigger question every artist should care about: once you have the attention, how do you turn views into listeners, fans, money, and a real career?

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