How To Make A Sh*t Load of Content to Promote Your Music ft. Patrick Stafford #257

Patrick Stafford is a videographer, content strategist, and worldbuilder who works hands-on with artists to shoot high-quality promo content in record time. His videos are tailored to the artist’s world, look high quality without breaking the bank, and consistently pull millions of views.

In this episode, he breaks down his simple, repeatable, low-budget system for making a lot of content fast (like 50 reels in ~2 hours, seriously). We talk how much content to post per release, what metrics matter most, how to test different parts of your song to find the clip that converts, how alt accounts can help you reach brand new audiences, and much more.

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0:00 Intro ft. Patrick Stafford
2:18 Artists With 2 Videos Per Release (Do They Even GAF?)
4:15 How Much Content to Post Per Release (Your New Benchmark)
5:35 Shooting 50 Reels in 2 Hours (Start-to-Finish System)
6:14 Find Your Song’s Theme + Build the Content World
7:00 Trends vs Originality (Copy First, Then Get Original)
9:57 Case Study: Performance Reels That Hit 1M Views
14:46 Test Every Part of the Song (Find What Converts)
21:20 Alt Accounts + “Interest Media” (Reach New Audiences)
28:52 Is Posting 50 Reels “Spam”? (12–15 Touches + Audience Fatigue)
34:42 Back to the System (Location + Minimal Prep = Speed)
42:30 Bare Minimum Gear (Tripod, iPhone, Light, Lav Mic)
43:51 Top Formats Right Now (B-roll, Performance, Transitions, Storytelling)
47:20 Discovery vs Superfans (Simple Funnel Mindset)
51:06 Why Artists Struggle With Content (Stigma + Overthinking)
56:04 How to Roll Out Your Content Like a Song (Russ Storytelling Blueprint)
1:03:33 Community Building That Actually Works (Rituals, Discord, Fans)
1:16:18 Rapid Fire Rampage (Short Answer + This or That + Word Association)