How to Tour as an Indie Artist Before Anyone Knows Your Name ft. KELS #266

KELS didn’t wait until she was “big enough” to tour. She used touring to BECOME big enough.

In this episode, we break down how she went from cleaning houses to selling out secret shows, building her own DIY touring model, playing unconventional venues like diners, barbershops, libraries, and churches, and turning real-life fan connection into serious momentum.

She shares how she picks cities, sells tickets, keeps costs low, uses fan data, promotes her music relentlessly, and built a world around her “dirty blues” sound that people actually want to be part of.

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