SadBoi Interview: Why a Strong Artist Brand is KEY #156

Rebranding might be the best decision SadBoi ever made. Every piece of her artistry started to make more sense: the lyrics she writes, the beats she picks, the way she dresses, the story she's telling, the way she performs, the way she engages with her fans, etc.

On this week's episode, SadBoi discusses the importance of a strong artist brand, the paradox of being a shy artist, her surprising pre-show ritual, her crush on Skepta, and much more!

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